Subjonctif Présent (Subjunctive Present) Tense Conjugation of the French Verb fidéliser

Introduction to the verb fidéliser

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The English translation of the French verb fidéliser is “to build customer loyalty” or “to retain customers.” The infinitive form of fidéliser is pronounced as “fee-deh-lee-zeh.”

The word fidéliser comes from the Latin word “fidelis” which means faithful. It entered the French language in the 19th century and is primarily used in a business or marketing context.

In everyday French, fidéliser is most often used in the Subjonctif Présent tense to express a desire or a recommendation for customer loyalty. It is used to make a suggestion or to express a possibility.

Examples:

  1. Il faut que nous fidélisions nos clients pour augmenter nos ventes. (We need to build customer loyalty to increase our sales.)
  2. Je doute que cette stratégie de fidélisation fonctionne. (I doubt this loyalty strategy will work.)
  3. Il est important que vous fidélisiez vos clients en offrant un excellent service après-vente. (It is important that you retain your customers by providing excellent after-sales service.)

Table of the Subjonctif Présent (Subjunctive Present) Tense Conjugation of fidéliser

Pronoun Conjugation Example Usage English Translation
je fidélise Je souhaite que je fidélise mes clients. I wish to retain my clients.
tu fidélises Je veux que tu fidélises tes employés. I want you to retain your employees.
il fidélise Il est important qu’il fidélise ses clients. It’s important he retains his clients.
elle fidélise Elle est déterminée qu’elle fidélise ses clients. She is determined to retain her clients.
on fidélise Il est nécessaire qu’on fidélise nos membres. It’s necessary we retain our members.
nous fidélisions Il est impératif que nous fidélisions notre communauté. It’s imperative we retain our community.
vous fidélisiez Il est primordial que vous fidélisiez vos utilisateurs. It’s crucial you retain your users.
ils fidélisent Il est essentiel qu’ils fidélisent leurs clients. It’s essential they retain their clients.
elles fidélisent Il est bénéfique qu’elles fidélisent leurs employés. It’s beneficial they retain their employees.

Other Conjugations for Fidéliser.

   
    Le Present (Present Tense) Conjugation of the French Verb fidéliser
   

    Imparfait (Imperfect) Tense Conjugation of the French Verb fidéliser
   

    Passé Simple (Simple Past) Tense Conjugation of the French Verb fidéliser
   

    Passé Composé (Present Perfect) Tense Conjugation of the French Verb fidéliser
   

    Futur Simple (Simple Future) Tense Conjugation of the French Verb fidéliser
   

    Futur Proche (Near Future) Tense Conjugation of the French Verb fidéliser
   

    Plus-que-parfait (Pluperfect) Tense Conjugation of the French Verb fidéliser
   

    Passé Antérieur (Past Anterior) Tense Conjugation of the French Verb fidéliser

    Futur Antérieur (Future Anterior) Tense Conjugation of the French Verb fidéliser

    Subjonctif Présent (Subjunctive Present) Tense Conjugation of the French Verb fidéliser (this article)

    Subjonctif Passé (Subjunctive Past) Tense Conjugation of the French Verb fidéliser
   

    Subjonctif Imparfait (Subjunctive Imperfect) Tense Conjugation of the French Verb fidéliser

    Subjonctif Plus-que-parfait (Subjunctive Pluperfect) Tense Conjugation of the French Verb fidéliser
   

    Conditionnel Présent (Conditional Present) Tense Conjugation of the French Verb fidéliser
   

    Conditionnel Passé (Conditional Past) Tense Conjugation of the French Verb fidéliser

    L’impératif Présent (Imperative Present) Tense Conjugation of the French Verb fidéliser

    L’infinitif Présent (Infinitive Present) Tense Conjugation of the French Verb fidéliser

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Fidéliser – About the French Subjonctif Présent (Subjunctive Present) Tense

The French Subjonctif Présent, often referred to simply as the “subjunctive mood,” is a verb tense used to express doubt, uncertainty, subjectivity, and emotions. It is not used to describe actions or facts that are considered certain or objective. Here, I will explain the Subjonctif Présent tense, its common everyday usage patterns, and how it interacts with other tenses in French.
NOTE: To take a deep dive into all the French tenses then see my article on Mastering French Tense Conjugation.

Formation of the Subjonctif Présent

To form the Subjonctif Présent tense for regular verbs, you typically follow these rules

1. Start with the third-person plural (ils/elles) form of the present tense of the verb.
2. Remove the -ent ending.
3. Add the appropriate endings for each verb group:
   – For -er verbs: e, es, e, ions, iez, ent.
   – For -ir verbs: e, es, e, issions, issiez, issent.
   – For -re verbs: e, es, e, ions, iez, ent.

Common Everyday Usage Patterns

1. Expressing Uncertainty and Doubt. The Subjonctif Présent is commonly used to express uncertainty, doubt, or subjective feelings. For example:
   – Je doute qu’il vienne. (I doubt he is coming.)
   – Il est possible que nous ayons des problèmes. (It is possible that we will have problems.)

2. Emotions and Desires. You use the subjunctive to express emotions, desires, hopes, and wishes.
   – Je veux que tu sois heureux. (I want you to be happy.)
   – J’aimerais que vous veniez à la fête. (I would like you to come to the party.)

3. Impersonal Expressions. Some impersonal expressions require the Subjonctif Présent, such as “il est important que” (it is important that), “il est nécessaire que” (it is necessary that), or “il faut que” (it is necessary that).
   – Il est nécessaire que nous partions. (It is necessary that we leave.)

4. Expressions of Possibility and Hypothesis. Subjunctive can be used to express possibilities and hypotheses:
   – Si j’étais riche, je voyagerais. (If I were rich, I would travel.)

Interactions with Other Tenses

The Subjonctif Présent can interact with other tenses in various ways:

1. Present Subjunctive with Present Indicative. Often, the Subjonctif Présent is used alongside the present indicative to express a contrast between certainty and uncertainty. For example:
   – Il est sûr que tu viens. (It’s certain that you are coming.)
   – Il est possible que tu viennes. (It’s possible that you are coming.)

2. Past Subjunctive with Past Indicative. The Subjonctif Passé is used in conjunction with past indicative tenses to express doubt, uncertainty, or emotion about past actions or events.
   – J’étais triste qu’il soit parti. (I was sad that he had left.)

3. Future Subjunctive with Future Indicative. The Subjonctif Futur can be used with future indicative tenses to express doubt or uncertainty about future actions.
   – J’espère qu’il viendra. (I hope he will come.)

4. Conditional and Subjunctive. The Subjonctif Présent is often used with the conditional mood to express hypothetical or unreal situations.
   – Si j’avais de l’argent, je voyagerais. (If I had money, I would travel.)

Summary

The Subjonctif Présent is a mood used to convey uncertainty, doubt, emotions, and desires. It interacts with other tenses in French to create a wide range of nuanced expressions in both everyday conversation and more complex contexts.

I hope you enjoyed this article on the verb fidéliser. Still in a learning mood? Check out another TOTALLY random French verb conjugation!

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